All You Need Is Less

Every minute, the equivalent of one full rubbish truck of plastic waste is dumped in the sea. That is 1440 trucks per 24 hours and in total 8 billion kilos per year. With 80% of those plastics coming directly from land. THIS ALARMING STATISTIC can be reduced by clever inventions and spreading the word…


Plastic waste is being dumped in our waterways, where it brings great harm to the environment – including human beings. Aquatic animals get tangled in plastic, microplastics pose a health risk from the smallest to the largest organisms and ships suffer damages. We have designed a solution that intercepts plastics in rivers and canals before it reaches the ocean.

The Great Bubble Barrier have created a bubble screen by pumping air through a tube with holes in it, which is located on the bottom of the waterway. The Bubble Barrier creates an upwards thrust, which brings waste to the surface of the water. By placing it diagonally in the waterway, the Bubble Barrier uses the natural current to guide the plastic to the catchment system at the riverside. Both ships as fish can pass the Bubble Barrier, but plastic will be stopped. For more information checkout:



Saving our planet is a communications challenge. If enough people want change and take action, a sustainable future is within our grasp.

We wanted to share our view on how this might be achieved and have been encouraged by the huge amount of ideas and passion shared with us here.

This might be a wrap for this account – we won’t be posting anything else, though the account will stay open for you to watch David’s messages – but we hope it’s a springboard for many others to build on and share the ways we might create a sustainable future.

In this future, our air would be cleaner, energy more affordable, food healthier and the wild would return on land and in the seas. What part of this future inspires you most?

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